Both are designed to help users with financial planning, debt reduction, investing and managing existing accounts. The two programs have a great deal in common. It has put a lot of resources into its home-grown Microsoft Money software, giving consumers a choice between two robust personal finance programs. So Microsoft adopted a different strategy-competition. Intuit’s Quicken practically owns the category with a market share of about 70%.Ī few years ago Microsoft tried to change all that by acquiring Intuit, but the Justice Department put a damper on those plans. Microsoft dominates in most software categories where it competes, but not when it comes to personal finance software.
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